BA Media is a creator-first social media and content agency founded by B.A. Lewis—an award-winning producer, former Head of TikTok Studios, and media executive with a background in film, broadcast, and digital strategy. With deep roots in entertainment and a proven track record across social platforms, B.A. built BAAV Media to help brands and creators scale their presence and revenue in today’s attention economy.

From launching seven-figure TikTok Shop livestreams to producing high-converting brand campaigns, BA Media specializes in content that moves fast and sells big. We’ve helped drive major growth for brands like Canvas Beauty (TikTok’s first $1M livestream brand), Tarte Cosmetics, Crocs, and Gollie, while collaborating with artists like Jason Derulo, Nicki Minaj, and Kevin Hart on livestream and eCommerce activations. Our roster includes 100+ creators with a combined reach of over 50 million. Whether we’re producing high-impact videos, managing influencer partnerships, or launching affiliate programs, our focus is simple: create content that connects and converts.