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Tarte Super Brand Day
Tarte Super Brand Day Campaign
Behind the Scenes:
The production was led by BA Lewis, founder of TikTok Studios and BA Media, who oversaw all technical, crewing, and live production elements—ensuring a seamless, high-energy livestream experience that turned shopping into entertainment.
Tarte Cosmetics’ 2024 Super Brand Day on TikTok Shop became a beauty industry milestone, delivering massive sales and engagement in a single day.
Key Highlights:
$15.33M in sales over Black Friday–Cyber Monday, making Tarte the #1 US beauty brand on TikTok Shop.
Contributed to over $105M total TikTok Shop revenue and 3.2M units sold to date.
Leveraged micro-influencers and exclusive TikTok Shop bundles to drive high conversion rates.
