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Crocs Live with Jason Derulo
Executive Producer
B.A. Lewis, founder of TikTok Studios and BA Media, work with the Outlandish to guide this first of it's kind livestream. As the Executive in charge of production— B.A. managed technical direction, crew coordination, multi-camera broadcast, and livestream engineering to deliver a flawless show that broke records.
Crocs x Jason Derulo Make History on TikTok Shop with Founder of TikTok Studios BA Lewis, Outlandish Digital, Jason Derulo, and Crocs!
Crocs partnered with pop icon Jason Derulo for a landmark TikTok Shop livestream, blending music, entertainment, and exclusive shopping into a cultural event.
Key Highlights:
Reached an audience tied to 66M+ combined followers across Jason Derulo and participating creators.
Featured exclusive product drops, giveaways, and live performances that drove real-time sales.
Generated massive social buzz with viral highlight clips and influencer amplification.






























